Download E-books Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series (Cohn)) PDF

By Roman Pichler

The First consultant to Scrum-Based Agile Product Management


In Agile Product administration with Scrum, leading Scrum advisor Roman Pichler makes use of real-world examples to illustrate how product proprietors can create profitable items with Scrum. He describes a huge diversity of agile product administration practices, together with making agile product discovery paintings, benefiting from emergent specifications, growing the minimum marketable product, leveraging early shopper suggestions, and dealing heavily with the improvement team.


Benefitting from Pichler’s large adventure, you’ll find out how Scrum product possession differs from conventional product administration and the way to prevent and triumph over the typical demanding situations that Scrum product proprietors face.


Coverage includes

  • Understanding the product owner’s position: what product proprietors do, how they do it, and the stunning implications
  • Envisioning the product: creating a compelling product imaginative and prescient to provoke and advisor the workforce and stakeholders
  • Grooming the product backlog: managing the product backlog successfully even for the main complicated items
  • Planning the discharge: bringing readability to scheduling, budgeting, and performance judgements
  • Collaborating in dash conferences: understanding the product owner’s position in dash conferences, together with the dos and don’ts
  • Transitioning into product possession: succeeding as a product proprietor and developing the function within the enterprise

This booklet is an necessary source for an individual who works as a product proprietor, or expects to take action, in addition to executives and coaches drawn to constructing agile product management.

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Read Online or Download Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series (Cohn)) PDF

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Desk P. 1 offers a precis of an important differences. 1 desk P. 1 Old-School as opposed to New-School Product administration old-fashioned New college a number of roles, akin to product marketer, product supervisor, and undertaking supervisor, proportion the accountability for bringing the product to lifestyles. One person—the product owner—is accountable for the product and leads the venture. discover extra approximately this new position in bankruptcy 1 and bankruptcy 6. Product managers are indifferent from the advance groups, separated through strategy, division, and facility obstacles. The product proprietor is a member of the Scrum group and works heavily with the ScrumMaster and crew on an ongoing foundation. discover extra in bankruptcy 1, bankruptcy three, and bankruptcy five. vast industry study, product making plans, and enterprise research are conducted up entrance. minimal up-front paintings is expended to create a imaginative and prescient that describes what the product will approximately appear like and do, as mentioned in bankruptcy 2. 1. be aware that i take advantage of the Scrum function names acknowledged in Schwaber (2009). From the Library of Wow! book P R E FA C E • • • x x i desk P. 1 Old-School as opposed to New-School Product administration (Continued) old-fashioned New university Up-front product discovery and definition: standards are specific and frozen early on. Product discovery is an ongoing technique; standards emerge. there is not any definition section and no industry or product standards specification. The product backlog is dynamic, and its contents evolve in keeping with purchaser and person suggestions. discover extra in bankruptcy three. buyer suggestions is obtained past due, in marketplace trying out and after product release. Early and widespread releases including dash evaluate conferences generate worthy buyer and consumer suggestions that is helping create a product buyers love, as mentioned in bankruptcy four and bankruptcy five. Agile equipment together with Scrum embody an age-old fact: They see switch because the basically consistent. “If a company’s personal examine doesn't make a product out of date, another’s will,” wrote Theodore Levitt famously in his article “Marketing Myopia,” released in 1960. And Christensen (1997) argues that disruptive innovation will ultimately take place in each undefined. purely how quickly and the way often it will occur stay doubtful. businesses unable to evolve fast will exit of business—even if their gains are fit this present day. fortunately, Scrum’s empirical nature makes it well matched to house newness and innovation, to deal with advanced occasions the place flux and unpredictability are dominant forces. in case your enterprise is characterised by means of switch, you will definitely discover a robust best friend in Scrum. From the Library of Wow! book x x i i • • • P R E FA C E WHAT THIS ebook deals AND WHO may still learn IT This publication is for someone drawn to agile product administration, relatively these readers operating as product vendors or transitioning into the function. The publication discusses the position of the product proprietor besides crucial product administration practices. those comprise envisioning the product, stocking and grooming the product backlog, making plans and monitoring the discharge, leveraging the Scrum conferences, and transitioning into the hot position.

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